We know that sex sells but this is taking things to the edge. In a new campaign Eckhaus Latta's goes full on porn. Highsnobriety reports:
To show off its SS17 collection, the New York-based brand tapped Korean photographer Heji Shin to shoot real-life couples having actual sex. The campaign veers close to the edge of porn, but the explicit parts are blurred out.
As expected with Eckhaus Latta, known for its gender-fluid designs and street-cast models, the ads show a diverse range of couples engaged in different sex acts to show multiple ways of expressing love or lust.
We don't know what they could do to top this besides releasing a video but we'll wait.